Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360 that the NBA franchise has learned more about its customers in the past two years than in the previous, thanks to Marketo, a leading provider of customer engagement marketing software and solutions.
Ircandia explained that the Trail Blazers wants to increase game attendance and build deeper, more personalized relationships with fans. Since implementing the Marketo platform, the Trail Blazers have converted more fans into season....