For Tom Barton, Product Marketing Manager for Klein Tools, brand loyalty comes from constantly meeting and exceeding customer expectations. That mantra has paid off superbly at Klein Tools.
“We believe that the quality of our products and services must equal or exceed our customers’ expectations,” Barton told Loyalty360. “Klein has earned a reputation as having the highest quality professional tools in the industry. The people who buy our tools know this and are willing to pay a premium for that quality. And to....