Porsche, Cadillac Lead Automotive Brand Loyalty Improvements In First Quarter, According To Polk

Ford continues brand loyalty leadership; Porsche most improved over Q1 2012 SOUTHFIELD, Mich., June 5, 2013 --/PRNewswire/ -- Recent analysis of repeat buying behavior from Polk during the first quarter of 2013 finds average new vehicle brand loyalty rates increasing to 51.5 percent, up more than 2 percentage points over the same time period last year. (Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO ) Thirteen brands experienced a larger jump in owner loyalty than the industry....