When consumers can identify a brand with a worthy cause they admire, that emotional connection goes a long way toward building brand loyalty.
Since 1984, Pizza Hut has nurtured a love of reading through its BOOK IT! Program—inspiring one in five Americans along the way. Now, through the 2016 launch of Pizza Hut: The Literacy Project, company officials hold an even greater aspirational goal: To transform the lives of 100 million people in just 10 years, by enabling access to books and educational resources, empowering teachers....