Pier 1 Imports CEO Alex Smith is excited about the company’s significant shift toward a more sophisticated customer response. Company officials have expanded their customer engagement methods considerably to ultimately drive greater brand loyalty.
“We have been involving our media mix placing a greater focus on digital, social, and email,” Smith said during the Sept. 24 second-quarter earnings conference call, according to Seeking Alpha. “We are also expanding our direct mail program with increases in page counts....