To say that Best Western International has made significant strides in the past decade might be an understatement. Due to its global success during that time period, and the amount of brand loyalty it has gained, Best Western, which boasts a diverse collection of more than 4,100 properties in more than 100 countries, announced some major changes last week.
Best Western introduced a new master brand name (Best Western Hotels & Resorts) and unique logos for each hotel brand. These changes convey to travelers and developers the changes....