The Barstons are the stars of a 12-part series called “A Parent is Born,” found not on television, but on the newest medium of choice for the world’s largest advertiser, the Internet.
The Webisode is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap opera and into the digital world, but with the same purpose it had when it launched the “Ma Perkins” radio serial in 1933: to create an interested audience it can use to build loyalty to its brands.
With the demise of....