Pet brands are amping up customer loyalty efforts to keep ahead of the recession. Petco announced that it is expanding its Vital Care loyalty program to include hamsters, birds, and fish, among other small pets. Bark recently sent out an email to its existing customer base, assuring them that it will not be raising prices if their subscription is maintained. Pet lifestyle brand Wild One has been using personal touch points like handwritten notes to engage with customers.
“It’s a category that really lends itself....