Personalization is an omnipresent buzzword in the loyalty marketing industry, especially during the hectic and furious holiday season. Yet, many brands are not achieving the personalization levels they yearn for, revealing a need for more contextualized customer experiences.
An October 2015 study from hybris, an SAP company, which was conducted by Forrester Consulting, reveals a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering.
The study titled, “The....