Modern times require a modern customer experience, and today that means embracing new technologies that resonate with consumers. Most consumers now expect to engage with a brand wherever and however they wish, and a wide range of mobile, digital and social technologies are making this possible. The problem is that, while many consumers increasingly prefer this approach, too many brands are not accommodating them quickly enough.
This necessity to evolve and stay in step with the changing needs and desires of consumers has spired BP to make....