Modern times require a modern customer experience, and today that means embracing new technologies that resonate with consumers. Most consumers now expect to engage with a brand wherever and however they wish, and a wide range of mobile, digital and social technologies are making this possible. The problem is that, while many consumers increasingly prefer this approach, too many brands are not accommodating them quickly enough.
This necessity to evolve and stay in step with the changing needs and desires of consumers has spired BP to make some big changes as well. With help from Comarch Customer Loyalty Management (CLM), an IT and customer engagement solutions provider, BP, one of the world’s leading international oil and gas companies, has completely overhauled its loyalty program in Spain.
This means the revamped loyalty program will feature an array of technical, operational and business efficiency and visual ascetic upgrades. The new loyalty program enhancements will also give members access to a host of new discounts, offers, privileges and, most significantly, a new mobile application, which promises to increase the program’s relevancy for members.
“When making a decision to modify our loyalty platform, we decided to work with Comarch, because we have many years of shared experience in different projects across Europe,” said Asier Olarte, Loyalty Manager at BP Iberia. “The strength of Comarch is the versatility and flexibility of their solutions, as well as the technical and business expertise of the team. This made it possible to introduce features that have adjusted our loyalty offer to the expectations of the modern consumer. We are convinced that thanks to the innovative platform we will extend the network of partners and enhance engagement of our clients.”
This new agreement also extends a partnership that has already existed between Comarch and BP in Spain for several years. Since 2001, Comarch and BP have completed nearly 50 electronic data interchange systems, customer loyalty management and IT infrastructure related projects in 10 different countries.
“The team showed flexibility, one of Comarch’s hallmarks,” said Piotr Dziurzyński, Sales Director of Loyalty & Marketing Solutions at Comarch. “Thanks to Comarch, managing a loyalty program becomes transparent, which brings tangible benefits for our subsequent customers. The advantages of the system include the advanced promotion wizard with targeted and personalized marketing messages and detailed information on transactions, that is always available to analysts.”