On Saturday, Nov. 26, 2016, Small Business Saturday celebrated its seventh anniversary and, in doing so, saw a record 112 million consumers shop on that day−representing a 13 percent increase over 2015.
Here are some eye-opening statistics for loyalty marketers from small businesses that participated in Small Business Saturday.
According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express, awareness of Small Business Saturday reached 72....