Mobile is such a massive topic these days among loyalty marketers. Loyalty cards are the No. 1 most requested application of mobile wallet passes, according to a 2016 study of 2,000 consumers in the U.S. and U.K.
In fact, 67 percent of consumers want to use mobile wallet to keep track of loyalty benefits, ridding themselves of unnecessary cards and taking advantage of added mobile convenience. What’s more, nearly 70 percent of respondents stated that they would be more likely to use their loyalty programs if the cards were on their....