Marketers always want to differentiate themselves by providing value for their customers, and customers, in turn, gravitate toward exciting, experiential experiences. These experiences lead to enhanced customer engagement and, ultimately, greater brand loyalty.
So, with summer officially less than a week away, Pepsi plans to offer memorable customer experiences for its devoted fan base.
Pepsi will reward fans and their friends with the opportunity to win tickets to their choice of thousands of concerts, every hour. What’s more, fans will have the chance to access unique music experiences through Pepsi’s new loyalty program and app, Pepsi Pass.
Pepsi Pass is a rewards-based application (available on iOS and Android devices) where consumers earn points by entering and scanning codes on select Pepsi single serve products. In an innovative take on loyalty, Pepsi is also rewarding fans for having fun, enabling them to earn points by simply hanging out with their friends who also have the app. By downloading and signing up for Pepsi Pass, consumers can enter for a chance at hourly ticket prizing, or access a universe of prizes ranging from trips to the summer's top music festivals and concerts, a VIP experience during MLB All-Star Week in Cincinnati and dining credit with a range of Pepsi partner restaurants.
CrowdTwist partnered with The Barbarian Group (TBG), which developed the mobile app in house. CrowdTwist powers the backbone of the app and rewards for the program.
“Pepsi’s goal every year is to be at the pulse of pop culture and bring fans closer to the musicians, athletes and experiences they love,” said Linda Lagos, Brand Marketing and Digital Director, Pepsi. “Nothing says summer like outdoor music festivals and live sporting events. We are excited to launch our ‘Pop Open Music’ campaign and Pepsi Pass, which will deliver unprecedented access to these experiences to more of our fans.”
Here are some of the amazing experiences and prizes Pepsi will offer this summer:
Pepsi, through its new partnership with Live Nation, will send fans on a VIP experience to one of summer’s most talked about music festivals, Lollapalooza.
Pepsi and iHeartRadio join forces for another season to bring fans tickets to the iHeartRadio Music Festival in Las Vegas.
Pepsi will send a few lucky fans to the MTV Video Music Awards in August.
Summer would not be complete without baseball and Pepsi is working with MLB to bring VIP experiences to fans including an MLB All-Star Week package, viewing of batting practice, field-level tickets to regular season games and more.
Hundreds of hospitality and food prizes await fans including hotel stays at SLS Las Vegas and Miami and gift cards for Applebee’s, Hard Rock Café, and more.