LeapFrog Wants to Provide Fun Customer Experiences to Leverage Engagement
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LeapFrog Enterprises CEO John Barbour wants to transform the company and reignite long-term business growth. During the company’s June 12 fourth-quarter earnings conference call, Barbour noted that net sales and net income fell in the fourth quarter and year-over-year as well. Although retail sales of LeapTV have significantly missed company expectations, Barbour said company officials remain enthusiastic about its future power to create memorable customer experiences and increased customer engagement. “This innovative....

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