Sheila King-Goodwin, senior vice president for PeoplesBank, is profoundly passionate about her job, her colleagues, and, most importantly, the bank’s customers. It’s that personalized customer engagement that drives PeoplesBank, which is based in Holyoke, Mass., and was established in 1885.
At the outset of her session, “Branch of the Future: It’s Not Just About the Building, It’s Your Brand,” Monday at the 6th annual Engagement & Experience Expo presented by Loyalty360, King-Goodwin talked about....