Peet’s Coffee Expands its Mobile Loyalty App

Peet’s Coffee announces that the expansion of its Order Ahead feature in the company’s mobile app. This means an easier and quicker way for customers to save time by purchasing coffee, food, or beans on-the-go. The feature will roll out through this year.
“We are excited to expand the Order Ahead feature of our Peet’s mobile app, making our handcrafted coffee more accessible than ever,” says Jessica Mitchell, Senior Director of Retail, Peet’s Coffee. “We pride ourselves on providing first-rate service and a great cup of coffee, and know our customers value their time. Ensuring the convenience of placing and paying for an expertly crafted order without waiting in line represents a wonderful opportunity to recognize customers for their loyal business in a reliable and easy-to-use way that they expect.”
Through Order Ahead in the Peet’s mobile app, customers have access to beverage, bean, and food offerings, in addition to easily customizing orders. Peet’s mobile app users also receive all the benefits of the Peetnik Rewards loyalty program. This helps members can earn points towards free beverages, enjoy a free welcome beverage after their first check-in, a free beverage on their birthday, and gain access to other exclusive offers throughout the year.
Additional app features include:

  • Pay Seamlessly: When you pay with your digital Peet’s Card, you can check-in, pay and get rewarded in one easy swipe.
  • Send an eGift Card: Instantly and conveniently send a digital gift card directly from the app.
  • Find a Coffeebar: Discover the nearest Peet’s coffeebar (including those participating in mobile Order Ahead), complete with operating hours and menu offerings.
“The Order Ahead feature on the Peet’s mobile app delivers the great coffee and food offerings our customers expect, with the convenience they demand,” says Lisa Regelman, Director of Loyalty, Peet’s Coffee. “Less time waiting means our customers can spend more time enjoying what they love and be rewarded for it.”
It has been a year since Peet’s Coffee relaunched its Peetnik loyalty program using the Paytronix platform. The company saw an increase of 350 percent in reward members only in six months. According to the company, the program also enables itself to track customer trends to properly market items like its launch of blended menu in the past.

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