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Constantly pursuing customer engagement, through voice of the customer feedback, usually leads to high customer satisfaction and brand loyalty.
Just ask Papa John’s founder and CEO John Schnatter, who never loses sight of his customers.
“It’s everything,” Schnatter told Loyalty360.
A good customer experience nowadays equates to a good mobile/digital experience, Schnatter said. “Our customers want to be able to order good, quality pizza in an easy and convenient way and have it delivered in a timely manner....
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