Marketers spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally
Research released today by EPiServer, an innovator in multichannel digital marketing and e-Commerce software, revealed that only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months. All figures point towards continued growth of the uptake of social media by British brands....