The holiday season is always such a massively important time of year for loyalty marketers everywhere. For some, the holiday season represents the bulk of its annual sales so keen customer engagement and a superior customer experience are required to be successful. Part of that equation involves an effective omnichannel strategy. But, according to a new study from Zaius Marketing related to holiday marketing priorities, most B2C e-commerce leaders don’t have an omnichannel strategy. Loyalty360 talked to Eric Keating, vice....

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