Italian business services provider Olivetti has launched Touch2Promo, a service for businesses to offer a "mobile loyalty card" and deliver personalised promotions directly to the smartphones of customers, using a dedicated web portal and mobile app. The service, aimed at retail businesses of all sizes, allows companies to manage their fidelity programmes and provide mobile coupon services from a web portal. The service generates barcodes that can be displayed by the client in-shop from an app on their smartphone. ....