The UK’s leading brand partnerships agency has been appointed by insurance giant Aviva to build an engaging and intuitive loyalty platform for its 2.5 million customers.
Cherry London, whose client list boasts O2, Visa and Johnston Press, will be supporting the development of ‘Aviva Advantages,’ Aviva’s newly launched loyalty programme, by creating strategic partnerships with some of the UK’s leading brands to offer everyday exclusive offers and experiences to Aviva’s customers.
Tamara Gillan, founder and CEO of Cherry London, says: “In the highly competitive insurance sector, cementing customer loyalty and reducing churn is a key business objective.
“We’ll be supporting Aviva in communicating the strength of its brand through a responsive and engaging loyalty program, which will offer rewards that will really matter to their customers and their families. We want to make Aviva really stand out from the competition.”
Cherry London will be re-launching Aviva Advantages with a Spring campaign (29 April-31 June), where they will showcase their breadth of rewards. This will then be followed with a Summer campaign launching on 1 July.
Rachael Laurie, head of customer marketing at Aviva, says: "Cherry has shown real understanding of our business and current rewards programme, and offered a thoughtful approach to helping build upon our customer presence.
“The whole concept behind Aviva Advantages is about making our customers lives a little easier, so that they can spend quality time together as a family this Summer, come rain or shine. We’re confident Cherry will be a great partner in helping us attract and reward our loyal customers us as well as making a real difference to the family life of our customers.”
About Cherry London:
Cherry London is a marketing agency that specialises in big-idea lead partnerships that challenge the way that brands connect with each other and with people. Absurdly well-connected, we build partnerships that are beneficial to everyone; leveraging your assets to get you access to more effective media than you can buy.