Officials at The Bon-Ton Stores have reviewed the business performance in recent years, prioritizing key themes to promote enhanced customer engagement and restore brand loyalty.
The Bon-Ton Stores comprises Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s, and Younkers stores.
Bill Tracy took over as President and CEO of The Bon Stores a little less than three months ago.
“Over the past three months, I’ve taken a fresh and comprehensive look at our business, particularly given....