Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

There is no doubt that the timing for the launch of this application is spot-on. The back-to-school season is in gear and the holidays are right around the corner.

“We launched a mobile version of our Web site in November 2009,  trying to provide customers access to our info while on the go,” said Julie Krueger, senior vice president of ecommerce and direct at OfficeMax, Chicago. “The app provides the most important info for people who are on the go.

“The app takes everything a step further, peeling away stuff that makes it hard for consumers to find what they need,” she said. “We used industry data to see what people are looking for on the go.

“Another big thing is we wanted to provide unique functionality for our loyalty program members to access the data within their accounts.”

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