Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers. There is no doubt that the timing for the launch of this application is spot-on. The back-to-school season is in gear and the holidays are right around the corner. “We launched a mobile version of our Web site in November 2009,  trying to provide customers access to our info while on the go,” said Julie Krueger, senior vice president of ecommerce and direct at....

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