Free, Enhanced Borders Rewards Program Also Launches Today - Programs Give Customers More Choices, Rich Benefits, Discounts and ‘Surprises and Delights’
ANN ARBOR, Mich., Aug. 31—On Sept. 1, Borders will officially unveil its new Rewards loyalty program, bringing Borders customers more choices, richer benefits and better savings. Consumers can now choose from two forms of Rewards — a free, enhanced Rewards program, or the new “Borders Rewards Plus” program, which for $20 per....