Nike is partnering with nonprofit organization Good360 in the United States as well as organizations in Europe to donate more than 140,000 pieces of footwear, apparel, and equipment. Multiple athletes like Joc Pederson, Ja Morant, Sabrina Ionescu, and Amandine Henry have joined with the brand too to help announce the brand’s donation of 30,000 pairs of Nike Air Zoom Plus to health systems and hospitals in Chicago, Los Angeles, Memphis, New York City and in Veterans Health Administration. There will also be 2,500 pairs donated to hospitals in Europe, in cities such as Barcelona, Berlin, London, Milan, Paris, and in Belgium.
 
These shoes were designed specifically for healthcare workers and medical workers at Oregon Health and Science University and Doernbecher Children’s Hospital in Portland, Oregon helped to design them. Donations of these shoes will be conducted by Good360. This organization will be ready to deliver the shoes to health systems and hospitals when hospitals are ready to receive and deliver them to staff.
 
Around 95,000 pairs of soccer socks that give mild compression have also been announced to be delivered to healthcare workers in Los Angeles and New York City through Good360. The athletic-wear brand has also announced it is donating 250,000 three-ply face masks to the state of New York and has also previously given 290,000 articles of PPE to over 20 health systems across the country.
 
During the pandemic, Nike has also gone out of its way to help try and keep people in shape in multiple ways. The first is by offering its Training Club subscription-based service, NTC Premium, for free in the United States. This platform has more than 180 online workouts in all different types of forms and fitness levels.
 
It has also tried to keep kids active as well with its Made to Play program which, according to Nike’s website, includes:
 

  • “The U.K.’s Discovery Education offers games and activities that get families moving together and movement boosters – videos designed for the classroom that work at home, too.
  • Marathon Kids invites you to try Walk and Talk– a free program to help families move together and build better communication all at the same time.
  • Active Schools shares community resources that empower parents to help their kids stay active and thrive.
  • JUMP-JAM, based in Tokyo, offers games and programming that deliver positive play experiences for kids and can be easily adapted and used at-home (in Japanese).
  • The How to Coach Kids program – co-created by Nike and the U.S. Olympic & Paralympic Committee and inspired by the Aspen Institute’s Project Play – shares strategies, tips and ideas to help all kids have fun and feel connected while playing, including modules for specific audiences, ages and abilities.”
In partnership with ukactive kids, Nike recently launched Move Crew. This online platform will deliver fun, creative, physical activities daily from physical education teachers and Nike athletes and trainers to help get kids in the U.K. moving.
 

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