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Nike has announced a new retail store concept, called the Nike Rise. According to the Nike news release, this first-of-its-kind Nike store concept responds to the pulse of sport in a Member’s city. This new store, Nike Guangzhou, will be a personalized shopping experience that will connect the customers to sports and their communities.
“Building on our history of serving our Greater China Members through new and innovative store concepts, we’re thrilled to unveil this first Nike Rise door in Guangzhou, a city that truly loves and obsesses sport,” says Cathy Sparks, VP/GM of Global Nike Direct Stores & Service, in a Nike press release. “Whether Members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport.”
There will be multiple new experiences offered with the original retail concept in Guangzhou, including:
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