According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote about this topic in a previous quote article on Tuesday, June 23, 2020, which can be read here.
“The role of CMO is challenging because it requires the ability to quickly adapt to external changes like consumer tastes and technology,” Tom Caporaso, the CEO at Clarus Commerce....