In February, Niemann Foods, operating under the County Market banner, became the first independent supermarket chain to install iBeacons in its stores to significantly enhance customer engagement. That test pilot program in eight stores, coupled with its attendant success, has now permeated to 44 County Market stores.
“We began with a pilot program in our eight Springfield-area stores in February 2015,” Nathaniel Jones, Electronic Marketing Manager at Niemann Foods, told Loyalty360. “After seeing the success and demand....