Flipping the Script on Page Turning Content
For centuries, immediacy of written content meant how far a person had to walk to a bookshelf, and more recently, how far he or she had to walk to retrieve a magazine from the mailbox. Readers seeking an engaging magazine customer experience can now look beyond singular brand loyalty to Next Issue Media, which received $50 million in funding from KKR for its digital aggregated magazine subscription service. The service will be accessible through a single app via mobile or tablet.
KKR, Kohlberg....