Targeted customer engagement and personalization has been a driving force for New York & Co. as it seeks to strengthen its brand loyalty. Company officials are committed to adding value for their customers and making them aware of new items they may not be aware, offers they may be interested in, wherever they are located and on whatever device they are using.
“Regarding our CRM and loyalty programs, we transitioned to a new CRM database center in Q3, which will enhance our further personalization capabilities,” New York ....