Mobile is likely having its impact on email penetration—more significantly to the positive (open rates) and less so to the negative (click rates). This is the finding of the Q3 2014 North America Email Trends and Benchmarks report recently released by Epsilon and Email Institute. Specifically, the report noted that YOY email open rates rose 6.5% over Q3 2013, but click rates declined slightly. Mobile is likely a factor in each figure, says the report.
“Mobile devices make it easy for consumers to read their messages on....