Neiman Marcus always sets a high bar when it comes to customer experience and customer engagement. As a result, Neiman Marcus tested a solution from Coherent Path−which uses a personalization platform that enables retailers to optimize customer engagement around strategic business objectives−to increase the value of its email program. Coherent Path’s cloud-based solution applies advanced mathematics to turn large volumes of data into a map of the product, transactional, and content space at Neiman Marcus. Coherent Path....

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