National Car Rental Earns Best Customer Experience

When it comes to providing a quality customer experience in the automobile rental industry, look no further than National Car Rental.

National Car Rental garnered the highest score in the car rental industry in the 2014 Forrester Research Customer Experience Index. The newly released survey benchmarks the quality of customer experience provided by 175 major U.S. brands across 14 industries including retailers, hotels, banks, credit card providers, airlines, and investment firms.

The Customer Experience Index, 2014, is based on online responses from more than 7,500 U.S. consumers and was conducted in October 2013. The survey’s questions were designed to capture consumer perceptions of how enjoyable and easy companies were to do business with, as well as how effectively they met consumers’ needs.

“At National, we work hard to make things easy, efficient, and convenient for our customers and to provide them with an enjoyable rental experience,” Rob Connors, assistant vice president of brand marketing at National Car Rental, said in a press release. “It's gratifying to hear from our customers themselves that those efforts are paying off.”

National Car Rental, the premium car rental brand, is renowned for its focus on business travelers, the unsurpassed convenience and choice offered by its unique Emerald Club loyalty program, and its investment in customer service.

What’s more, in November 2013 National Car Rental was recognized as the highest-ranked car rental brand in the J.D. Power 2013 North American Rental Car Satisfaction Study. The study, which surveyed leisure and business travelers who rented vehicles at North American airports, ranked National Car Rental highest in customer satisfaction.

National also has received business travel and loyalty program awards from organizations including the Global Business Travel Association (GBTA), The Wall Street Journal, SmarterTravel.com. The company also earned the 2013 “Leading Edge Award” from Executive Travel magazine, recognizing the brand as the top rental car service in the travel industry.

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. National enables time-sensitive customers in the U.S. to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.

National – which launched the car rental industry’s first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car.


 

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