Paper coupons and plastic loyalty program cards are quickly becoming antiquated marketing tools. Those that insist on continuing to leverage such customer engagement mechanisms risk sinking further into the depths of irrelevancy.
This is a fate that Hospitality Marketing Concepts (HMC) plans to avoid, and it will do so by launching “My Mazaya,” which is a mobile hotel and dining loyalty program available exclusively throughout the Middle East.
By avoiding the coupons, discounts books and cards that often only result in....