Engaging customers in a unique way is a differentiating aspect for Barnes & Noble, the nation’s largest retail book seller and a leading retailer of content, digital media, and educational products. On Saturday, Oct. 17, Barnes & Noble is set to offer a fascinating customer experience at all of its stores nationwide.
Customer engagement comes in many forms and functions, and Barnes & Noble will provides its loyal customers an exciting return of its popular LEGO Architecture Studio Event. The event will take place at its stores nationwide at 2 p.m.
During Barnes & Noble’s LEGO Architecture Studio event, adults and teenagers will have the unique opportunity to build their own creations while sharing and discussing their individual design processes with fellow participants. What’s more, knowledgeable local architects and LEGO enthusiasts will be on hand to teach customers about the fascinating principles of architecture that influence their building, including scale, symmetry, point of reference, modules, and repetition. Customers should contact their local stores for more information and to sign up for the event. To provide an optimal customer experience, it is limited to 25 participants per store.
“We are thrilled to once again provide customers with the valuable opportunity to express their unique creativity and imaginative design skills through LEGO Architecture Studio,” said Sarah DiFrancesco, Vice President, Business Development for Barnes & Noble. “Barnes & Noble is committed to engaging customers in hands-on experiences that teach them about designing, handcrafting, and constructing, and there is no better way to accomplish this goal than with inspiring and interactive tools like LEGO Architecture Studio.”
In 2013, Barnes & Noble hosted its first LEGO Architecture Studio event at more than 400 stores. Due to its success, the event has returned bigger and better than ever this year. At this year’s nationwide event, an exclusive, limited-edition LEGO Architecture T-shirt is available with the purchase of any LEGO Architecture Studio, while supplies last.