MSC Cruises is targeting healthy travelers through its Wellness Experience, which will offer 100 passengers on each ship a comprehensive wellness program that combines nutrition, classes, and activities under the watchful eye of a trainer. Officials at MSC Cruises believe this compelling offer will be a boon for customer engagement coupled with a unique customer experience.
Bonnie Levengood, Senior Vice President of Marketing for MSC Cruises, told Loyalty360 that cruise vacations are one of the fastest-growing tourism segments, and....