Selling the general public on vacation cruises can be a challenging thing, according to Bonnie Levengood, Senior Vice President of Marketing for MSC Cruises USA. But the company wanted to reward its most loyal customers.
As a result, MSC Cruises launched a new loyalty program called MSC Voyagers Club.
Loyalty360 caught up with Levengood to learn more about the new loyalty program.
What factors prompted the launch of the new loyalty program and what makes it unique?
MSC Cruises wanted to design a program that rewarded our most....