Mowjow, a new gaming company that provides the world's only picture game with money prizes, has announced a content licensing agreement with Getty Images that gains it access to premium images to be used in its mobile game. The new partnership will drive deeper customer experience and engagement for the game where it “pays to be smart.”
"The renewed relationship with Getty Images will further intensify Mowjow's unique position as the world's only picture game with money prizes. It will also drive the company's development of additional business verticals such as thematic games and sponsored tournaments" said Mowjow's founder Andreas Christensen in a release.
Mowjow offers a skill-based game with stunning images, for money prizes up 
to one million euro. Getty Images said that the rise of image-rich mobile entertainment is showcasing the power of imagery to drive customer engagement in an increasingly visual world.
“Mowjow's innovative gaming model and its use of high quality copyrighted images from Getty Images demonstrates that technology and content licensing can be mutually beneficial. This partnership sets a new standard for imagery in the mobile gaming industry and we are proud to be partnered with Mowjow,” it said in a release.
Mowjow players can either play for free, or choose paid games to win money prizes up to an amazing one million euro.
Operating from its proprietary platform Mowjow incorporates all functions from game creation and marketing to gameplay. A unique feature in Mowjow drives customer loyalty; its innovative referral programme rewards players who share and engage other players.
The game is a web application accessible from all devices and the addressable audience is estimated at more than one billion players globally.
Mowjow is based in London, with branches in Stockholm and Kharkov. Mowjow was founded by the Norwegian entrepreneur and investor Andreas Christensen and has today more than 500 shareholders.
Source: Mowjow/PR Newswire