Defining customer loyalty always brings forth interesting and thought-provoking responses in this day and age of the Empowered Customer.
InMoment, a customer experience optimization platform, is always trying to innovate around the customer. During an interview with Loyalty360, InMoment CEO John Sperry offered a very unique and insightful response to the question, among others.
How do you define customer loyalty and has that definition changed or evolved in recent years?
A few months ago we conducted a study where we asked consumers what....