Most employees struggle to understand their company’s brand promise, which has a major impact on customer engagement, according to Gallup research.
Fewer than half of managers (46%) and only about a third (37%) of non-management employees strongly agree that they know what their company stands for and what makes their brand different from their competitors, according to a Gallup study. What’s more, only 9% of other employees – including frontline or customer-facing workers – possess little understanding of their....