Imagine Experience founder and CEO Bill McCoy told Loyalty360 last month that personalizing the customer experience to meet the needs of consumers being engaged is what matters today. “Everyone wants to collect experiences and memories as we go through life,” McCoy said. “Having an experience that’s tailored to the needs of each customer, and not offering something that is broad and cookie cutter, has proven to have the best ROI and level of engagement. Thanks to millennials and the younger generations, this....

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