Achieving that optimum culture balance goes a long way toward creating, enhancing, and sustaining a memorable customer experience.
At Moe’s Southwest Grill, that optimum culture is present and plays a large role in the company’s brand loyalty efforts.
“The atmosphere inside our restaurants and inside our offices is incredibly in sync,” Dom Losacco, vice president of global marketing for Moe’s, told Loyalty360. “As a general rule, we don’t take ourselves too seriously, and we like to be who we....