Merkle Loyalty Solutions Group (formerly 500friends) recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global survey of loyalty program managers and consumers.
Sara Hogan, director, growth marketing, for Merkle Loyalty Solutions Group, talked to Loyalty360 about this eye-opening report.
What was the biggest takeaway (s) from “The Great Loyalty Reset” report?
Hogan: Most consumers in North....