A vast majority of business professionals found the digital experience replay tool to be an effective method in understanding the customer journey, according to a new IBM Tealeaf whitepaper.
According to the IBM Tealeaf whitepaper, while just over a quarter (28%) of respondents use digital experience replay, the vast majority (94%) found it to be very (60%) or quite (34%) effective.
Digital experience replay enables a business to replay a website visitor's journey including interactions such as clicks, form entry, mouse movements....