Officials for THE SHOPPING CHANNEL (TSC) want Canadians to have even more access to interactive retail and, with a comprehensive upgrade, which has now become a reality.
An all-new TSC has emerged, complete with an evolved new look, all-new mobile platforms, on-air social media engagement, new leading brands, more celebrity guest appearances, and an enhanced experience for shoppers. TSC is now available on any device with the launch of the new TSC app for iPhone, iPad, and mobile website. This allows shoppers to find what they need and desire whenever, wherever, and however they want for themselves, their homes, and their families.
“What differentiates TSC from other Canadian retailers is our unique ability to demonstrate the features and benefits of each and every product we sell, helping our customers to understand exactly what they're getting, how it will look, and how it will feel,” Steven Goldsmith, President, THE SHOPPING CHANNEL, said in a press release. “Our brand evolution enhances this unique shopping advantage by reflecting changing online retail habits and desires, allowing for superior accessibility, and ultimately enabling our customers to discover more of what they want. THE SHOPPING CHANNEL will continue to be everything our customers have loved about us, but easier, brighter and even better.”
THE SHOPPING CHANNEL is currently experiencing double-digit growth on each of its platforms. Already one of Canada's top 10 online retailers, TSC is positioning itself to fully leverage ecommerce growth trends. Projected business to consumer e-commerce growth in Canada is expected to reach $35 billion in 2016 - compared to $21 billion in 2012.
With the all-new TSC, which launched Sept. 6, Canadian shoppers will see:
A Refreshed New Look
A revitalized logo with all-new color palette, styling, and 3D design to complement the brand’s evolution
On-air graphic updates that increase the focus on the product, better inform the customer, and highlight the features and pricing benefits of each retail offer
An updated and redesigned website, tsc.ca, featuring fresh graphic treatment and layout, improved usability, ease of shopping, and nearly 100% bilingual functionality
Newly redesigned studio sets to better showcase the features and benefits of each product, including: a brand-new, custom, state-of-the-art chef’s kitchen for celebrity guests such as Wolfgang Puck, Lynn Crawford, and Mark McEwan; refined lighting and a new boutique-feel jewelry set to enrich the view and perspective of diamonds and gemstones from leading designers such as R.J. Graziano and Carol Brodie; and added studio space to accommodate exciting product demonstrations for runway shows with Brian Bailey fashions and Serta mattresses
A Powerful New Lineup
New weekly programming segments, including “Destination Style,” “Destination Beauty,” and “Host Picks” to showcase the latest trends in fashion, skin care, makeup and more, in an entertaining new format
Enhanced portfolio of first-class brands with the launch of Isaac Mizrahi Live! apparel and accessories, Serta mattresses, Clarks shoes, and Aimee Kestenberg handbags
Extensive on-air host involvement in gemology, culinary, and textiles, helping to authenticate each story and deliver engaging shopping experiences for viewers
More Ways to Shop, Interact, and Be Rewarded
The all-new “ShopTSC” app for iPhone, iPad, and mobile website for fast, convenient and easy shopping; the perfect companion to the on-air TSC experience
Social media on-air interaction featuring viewer tweets and comments appearing on screen throughout each presentation, and with on-air hosts allowing viewers to engage with their favorite presenters through Facebook and Twitter
Improved shipping policies, including reduced shipping costs on more than 75% of items for sale, free shipping on purchases above $150, and a convenient, hassle-free return environment
Social Media Links
THE SHOPPING CHANNEL Official Website tsc.ca
Like THE SHOPPING CHANNEL on Facebook Facebook.com/TheShoppingChannel
Follow THE SHOPPING CHANNEL on Twitter @theShoppingChan
Pin THE SHOPPING CHANNEL on Pinterest Pinterest.com/ShoppingChannel