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Pierre Bourbonniére, the Chief Marketing Officer of North America’s fourth-largest public transit organization, Société de transport de Montréal (STM), was ecstatic after his company’s loyalty program secured two awards at the inaugural Loyalty360 Awards held Monday at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association.
The program, powered by STM Merci, a mobile app that rewards STM’s 1.3 million daily riders, earned the following two awards:
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