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As mobile wallet technology continues to gain steam, users are becoming more engaged with brands through these channels. In a new report from mobile marketing organization Vibes, mobile wallets like Apple Pay and Android Pay are proven to be growing rapidly as tools for engagement, customer loyalty, and added value offers. The 2016 Mobile Consumer Report seeks to aid companies in finding opportunities to leverage mobile technologies to achieve maximum ROI.
As coupons and other discount offers shift to the mobile space, users are beginning....
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