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The nümi Key Allows Consumers to Carry All Their Loyalty/Frequent Shopper Cards on One Device
LAS VEGAS—At FMI 2010, MoBeam Inc. launched its first product, the nümi key. Chris Sellers, MoBeam CEO says, “The nümi key gives consumers the opportunity to store all of their loyalty/frequent shopper cards on one digital device. And the best part, the nümi key can be used at any checkout lane with a laser bar code scanner.”
The average US household has more than 14 loyalty/frequent shopper cards and it is growing. Given the recent economic developments and consumers’ desire for savings, loyalty cards have become an important part of daily life. However, most consumers are overwhelmed with the rapidly expanding thickness of their wallet due to these cards. Our research shows that often, consumers miss out on discounts because they just don’t want to carry another card. These challenges are now a thing of the past with the nümi key.
How does it work? The nümi key’s patented technology converts any bar code to light that imitates a bar code when beamed into any existing laser bar code scanner. The nümi key has very successful read rates with bar code scanners. In contrast, smartphones that generate an image of a bar code often have less than 50% successful read rates at bar code scanners.
Adding cards to the nümi key is simple. There is no software to install. Just go to www.myloyaltycards.com, connect your nümi device to your computer with a USB cable, select your retailer from a pull down list, type in your cards’ numbers as they appear and load them to your nümi key. It couldn’t get any easier.
Chris Sellers continues, “This is the beginning of a new consumer shopping experience in which consumers will be able to take advantage of discounts at a new level. In the very near future Mobeam will offer digital coupons and gift cards on the nümi key. When we offer coupons, manufacturers and retailers can breathe a sigh of relief, because with the nümi key, the coupon bar code is never revealed, thereby making coupon fraud very difficult. The nümi key also accomplishes all of this securely.”
The nümi key is available beginning Monday, May 17, 2010 on amazon.com.
Headquartered in Cupertino, California, MoBeam Inc. offers its patented technology to consumers, media companies, brands and retailers in the form of a ‘digital wallet’ in which to securely store, manage and spend the various forms of value. www.mobeam.com.
MoBeamDoug Olsen, firstname.lastname@example.org
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