Would people pay to join a loyalty program?
Well, the answer to that question appears to be millennials (ages 18-35), the most sought after age group among loyalty marketers.
According to a new survey from LoyaltyOne, millennials are much more open-minded than any other population segment about investing in a loyalty program membership.
Here are some key takeaways from the survey:
62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one.
Among millennials, this number....