When people talk about “The Cloud” it assumes an almost mystical quality. This Cloud, of course, is generally used as a metaphor for the Internet, and it has become an instrumental part of our daily lives. For customer engagement professionals, a host of empowering cloud-based services are now literally transforming the nature of business and marketing. As the customer experience becomes increasingly digital, more and more cloud native applications are being generated.
“Cloud has not only become the new normal, Cloud has....